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Clients & work

Who I work with, and what gets built.

Two groups, kept honest: businesses I currently run or have run marketing for, and brands I marketed as an employee. They are different things and the page says which is which.

Clients

  • Anura
  • Sentinel Proactive
  • Valmond & Gibson
  • Take Friday Off
  • Fishing Boats NZ
  • Ora Health
  • The Career Academy
  • Blush Merchants
  • Vortex Marine
  • Oceans Consulting
  • MinorCo

Brands marketed in-house

  • Navico
  • BEP Marine
  • Vesper Marine
  • Garmin

On testimonials

There aren't any here yet.

Not because nobody would give one, but because I haven't asked properly and I'm not going to write one myself or paraphrase a nice email into quote marks. When real ones exist, they'll appear here with names attached. Until then this page shows what can be checked.

The standard

Nothing on this site is a claim I can't evidence.

What gets built

The systems behind the marketing.

Described generically, because the detail belongs to the clients who paid for it. Happy to walk through any of it properly on a call.

Intelligence

Industry monitoring

Automated weekly digests that watch an industry, verify what they find against the original source, and deliver only what changed.

  • Multi-source collection
  • Source verification, not summarising
  • Delivered as a branded client document

Operations

CRM builds

HubSpot and Pipedrive implemented properly: lifecycle stages, routing, forms, deduplication, and the reporting that sits on top.

  • Pipeline that matches the real sales process
  • Data hygiene that survives contact with a sales team
  • Reporting the team will actually open

Content

Publishing pipelines

A repeatable path from idea to published, with the brand voice enforced in software rather than remembered.

  • Brand-voice linting, automated
  • Draft, edit, publish, measure
  • Articles, posts, carousels, decks

Portals

Client-facing tools

Where a client needs to see or edit something themselves — reports, documents, dashboards — I build the thing rather than email a PDF.

  • Authenticated client portals
  • Live metrics dashboards
  • Documents clients can edit in place

Measurement

Reporting that reconciles

Analytics, Search Console and CRM pulled into one place so the monthly number has a single traceable source.

  • One number, one source
  • Assembled, not hand-built
  • Built to be questioned

Websites

Sites and landing pages

Fast, accessible, search-visible sites — including this one — plus the landing pages and campaign infrastructure around them.

  • Technical SEO from the start
  • Accessible by default
  • Editable by a non-technical team

Sectors

Where the work has been.

  • Marine and boating — electronics, systems, services
  • B2B technology and SaaS
  • Defence and critical infrastructure
  • Professional and financial services
  • Health and wellness
  • Education and training
  • Consumer products sold through retail
  • Maritime compliance and safety

Your turn

What would you want built?

Book a call and I'll tell you what I'd do in your first ninety days — before either of us has committed to anything.