Outsourced marketing
Outsourced marketing, run by someone who's done the job.
Outsourced marketing means handing the whole function to someone outside your business — the plan, the delivery and the reporting. I run it the way an in-house marketing manager would, but part-time, and you don't carry the salary.
The handover
What you hand over, and what stays with you.
The line matters. Marketing that is fully outsourced with no owner inside the business fails; so does marketing where every decision still needs the founder.
You hand over
- The marketing plan and the priorities in it
- Campaigns, content and the calendar behind them
- Email, lifecycle and the CRM that runs it
- Website changes, landing pages and SEO
- Managing agencies, freelancers and juniors
- Reporting — the funnel, monthly, in plain English
You keep
- The commercial decisions — pricing, offer, which markets
- Sign-off on budget and anything that carries real risk
- Your voice on the record: quotes, talks, sales calls
- The customer relationships themselves
- Final say. Always. It is your business
The rhythm
What a month actually looks like.
- 01
Weekly call
Thirty to sixty minutes, in the calendar, not rescheduled. What shipped, what is next, what needs your decision.
Every week - 02
The work
Campaigns, content, email, website, launches. Done by me or by someone I brief and manage.
Continuous - 03
In the room
Sales pipeline reviews and leadership meetings. Part-time does not mean outside the business.
As needed - 04
Monthly report
The funnel, what moved, what did not, and what changes next month as a result.
Month end
Versus an agency
An agency works on your business. I work in it.
This is the honest version, not a sales line. An agency has its own commercial interests — the retainer, the scope, the media spend it earns from. That is the model, and for the right piece of work it is a good one. It just isn't the same thing as having someone senior accountable inside your business.
What changes
- I sit in your meetings and your systems, not in a client portal
- No media spend of mine to defend
- One person who knows your commercial context, not a rotating pod
- When an agency is the right answer, I brief them and hold them to it
The difference
A consultant leaves a plan. An agency runs campaigns. I own the outcome.
Free marketing scorecard
Not sure how much of this you need?
The scorecard takes about three minutes and tells you which of the five revenue levers is actually leaking. That is the honest starting point for scoping an engagement.
Take the scorecard 10 questions · 3 minutes · report by emailAI in the work
Where AI speeds this up.
Not as a gimmick, and not as a reason to charge less for worse work. AI does the volume tasks so the senior time goes where judgement is needed.
- Research and competitive scans that used to take a day
- First drafts of everything — edited by a human before anyone sees them
- Reporting pipelines that assemble themselves instead of being rebuilt monthly
- Automated intelligence digests so you find out about things that matter, early
Pricing
Why there is no rate card here.
Two businesses the same size can need wildly different amounts of help. Publishing a monthly number would mean either quoting for the biggest version and scaring off the businesses this is built for, or quoting low and renegotiating in month two. Neither is honest.
So: retainers are scoped per engagement, invoiced in NZD or AUD depending on where you are. If you want a sense of where to start before we talk, the free scorecard takes three minutes and points at the weakest area first.
Common questions
Frequently asked questions.
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Everything an in-house marketing manager would, except part-time and from outside your payroll: the plan, the campaigns, the content, the email, the website, the reporting, and the management of any agencies or freelancers involved. The difference from a consultant is that the work actually gets done rather than recommended.
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No. An agency is a team of people delivering scoped projects from the outside, with its own commercial interest in the retainer and the media spend. This is one senior person working inside your business, in your systems, accountable to you. Where a specialist agency is the right answer for a piece of work, I brief and manage them.
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Monthly retainers, scoped to how much of the function you want handled. It is materially less than a full-time marketing manager once you count salary, recruitment, tools, KiwiSaver or super, and the risk of the hire being wrong. The only published price on this site is the $750 marketing audit. For a retainer number, book a call.
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That is often the best version of this. A capable junior with no one senior above them is the most common waste of money in small-business marketing — they are given tactics with no strategy and then judged on results they were never set up to produce. I set the direction and manage them, which makes the person you already employ considerably more effective.
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Usually within two weeks of agreeing scope. The first month is deliberately slower than you might expect — I spend it listening to you, your team and your customers before changing anything. Marketing that starts with activity instead of understanding is how businesses end up with a busy calendar and no pipeline.
Next step
Tell me what's on your plate.
A half-hour call. No deck, no pitch — I'll tell you straight whether this is the right fit and what I'd do first.