Australia
Marketing consultant for Australian businesses
I work with Australian businesses as a part-time senior marketer — strategy, delivery and the systems underneath. Work is remote-first, invoiced in AUD, and I travel on-site when a job needs it.
The commercial details, up front
- Invoiced in AUD. No currency conversion for you to absorb, and no surprise on the exchange rate at month end.
- Australian hours. NZ is two hours ahead of AEST for most of the year. In practice your afternoon is my evening’s start, and a 9am Sydney meeting is an 11am here — easier than most offshore arrangements you’ll have been offered.
- Travel at cost, agreed first. Never marked up, never assumed.
- No Australian GST on the invoice, since the supplier is a New Zealand company. Straightforward, but worth your accountant knowing before the first invoice arrives.
Why an Australian business hires a consultant rather than a hire
A marketing director in Sydney or Melbourne costs $160K–$200K plus superannuation before you’ve spent a dollar on actual marketing. For a business turning over a few million, that’s a large bet on one person being right. A fractional arrangement gets the same seniority for a fraction of the cost, and you find out inside a quarter whether the direction is working.
The other reason is availability. Senior marketers who have actually held the job are not queuing up to join a business with no marketing team and no existing function. Part-time, they will.
How this differs from an Australian agency
An agency delivers campaigns from outside your business. It has its own commercial interests — the retainer, the media spend, the scope. That isn’t a criticism, it’s the model.
I sit inside the business instead. I’m in your leadership meetings, I hold the strategy, I manage the agencies you do keep, and I have no media spend to protect. Where an agency is the right answer for a specific piece of work, I’ll tell you and then brief them properly.
What sectors
B2B technology and SaaS, marine and boating, professional services, and businesses selling considered, technical products through a channel. The common thread isn’t the industry — it’s a long buying cycle, a technical buyer, and marketing that has to prove its contribution rather than assert it.
Proof
Who I've worked with.
Clients
Brands marketed in-house
Common questions
Frequently asked questions.
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Not permanently. Deftly Limited is a New Zealand company and I work across both countries, remote-first by design. For an Australian client the practical differences are the ones that matter: you're invoiced in AUD, calls are scheduled in your time zone, and on-site visits happen when they're worth the airfare.
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Yes. Australian clients are invoiced in Australian dollars. The invoice comes from Deftly Limited, a New Zealand company, so there's no Australian GST charged on it — your accountant will be familiar with the treatment for an overseas service supplier.
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For the things worth travelling for — a kickoff, a strategy day, a launch, a trade show. It's agreed in advance and charged at cost. The rest of the engagement runs perfectly well over video, which is how most of my Australian work happens and why it stays affordable.
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All of them, because none of the work depends on being down the road. Most engagements have been on the east coast — Sydney, Melbourne, Brisbane — simply because that's where most of the businesses are. Perth and Adelaide are a time-zone conversation, not a problem.
Next step
Half an hour, no pitch.
Tell me what's happening in the business and I'll tell you what I'd look at first.