Industries
Where I've done this before.
Two sectors have their own page because there's real, checkable experience behind them. Everything else I work in is on the work page. I'd rather have two honest pages than eight thin ones.
What changes
Same fundamentals, different order.
Marine and B2B technology look like opposite ends of the market. One sells chartplotters and boats to owners and skippers. The other sells software and services to companies. Underneath, they share more than you'd expect: technical products, buyers who know their subject, high price points and long decisions.
In marine, almost nothing sells directly. Dealers, installers and boat builders sit between you and the owner, so your marketing has to work for the channel and the end customer at once. The year is set by the season and the boat show calendar, not by a campaign plan. Someone researching electronics in winter buys in spring.
In B2B technology, the problem is visibility. Several people are involved in every purchase, the sales cycle can run for months, and without a CRM that's set up properly, nobody can say which marketing produced which deal. So the work starts with the pipeline system, and the campaigns sit on top of it.
In both, the same three questions come first: who exactly are we selling to, what do we say that they'll believe, and how will we know it worked?
Everything else
Industry isn't the qualifier.
The common thread across the businesses I work with isn't the sector. It's a considered purchase, a buyer who knows their subject, a sales cycle long enough to obscure cause and effect, and marketing that has to prove its contribution rather than assert it.
If that describes your business, the industry page you're looking for probably doesn't exist here and it doesn't need to. See the work, or tell me what's happening.
Common questions
Frequently asked questions.
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No. Those two have their own pages because that's where the deepest, checkable experience sits. I also work with professional services and other considered-purchase businesses. The fit test is the buying process, not the sector.
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Usually a few weeks. I start with customer and sales conversations, your CRM data and your competitors' positioning. In a technical sector, the buyers teach you faster than any briefing document, so I talk to them early.
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Mostly the order of things. In marine I'd look at the dealer network and the boat show calendar first. In B2B tech I'd look at the CRM and the sales cycle first. The fundamentals are the same: who you sell to, what you say, and how you prove it worked.
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