Transforming Sales Efficiency: How Valmond & Gibson Streamlined Lead Management with Cordell and HubSpot Integration

Introduction

In the construction industry, where timing and accuracy are everything, managing project data efficiently can be a game-changer. For Valmond & Gibson, a leading facades supplier based in Australia, staying on top of new construction projects and nurturing key relationships are critical to their success.

To meet these needs, Valmond & Gibson partnered with us to deploy an innovative integration between Cordell by CoreLogic—Australasia’s premier construction database—and HubSpot CRM. The result? A seamless flow of project data into their sales pipeline, enabling smarter prospecting, improved relationship management, and better decision-making.

The Challenge

As a facades supplier, Valmond & Gibson rely on up-to-date construction project data to identify opportunities early, target key decision-makers, and position themselves as preferred partners. However, their reliance on manual processes for transferring project details from Cordell into their HubSpot CRM was time-consuming and prone to human error.

Key challenges included:

1. Data delays: Valuable leads weren’t reaching the sales team fast enough.
2. Missed connections: Incomplete or outdated contact and company records hindered follow-ups.
3. Inefficiency: Manual data entry was diverting resources away from strategic sales activities.

The Solution

To address these issues, we developed and deployed a custom Cordell-to-HubSpot integration for Valmond & Gibson. This automated solution enables real-time syncing of construction project data directly into HubSpot’s CRM, mapped to Deals, Companies, and Contacts.

Key Features of the Integration:

1. Automated Deal Creation:
   • Each construction project from Cordell is synced as a Deal in HubSpot.
   • Key details like project stage, type, value, location, and timelines are mapped to custom fields, allowing for better pipeline visibility.
2. Contact and Company Associations:
   • Architects, builders, and other stakeholders associated with projects in Cordell are automatically synced as Contacts and Companies in HubSpot.
   • Association labels (e.g., "Architect" or "Builder") ensure clarity in relationships.
3. Workflow Automation:
   • New project notifications alert sales reps immediately.
   • High-value projects are flagged with tags, helping the team prioritise opportunities.
4. Data Enrichment:
   • HubSpot’s CRM now houses enriched project data from Cordell, providing the sales team with the insights they need to personalise outreach and close deals faster.

The Results

The integration has revolutionised how Valmond & Gibson manage leads and opportunities, delivering tangible benefits within weeks of deployment.

1. Increased Efficiency

Automating data syncs eliminated manual data entry, freeing up valuable time for the sales team to focus on closing deals.

2. Improved Pipeline Visibility

Sales reps now have a complete view of all active and upcoming construction projects, with detailed information available at their fingertips.

3. Better Relationship Management

Clear associations between projects, companies, and contacts allow the team to nurture critical relationships with architects, contractors, and other decision-makers.

4. Faster Decision-Making

Real-time updates ensure the team never misses an opportunity, particularly with high-value projects.

Client Testimonial

"The Cordell-to-HubSpot integration has been a game-changer for our business. We no longer worry about data gaps or delays—our sales team now has the insights they need to act quickly and close deals more effectively. It's a win for efficiency and for building stronger client relationships."
— Michael O'Grady, M, Valmond & Gibson

Why This Matters

The construction industry is competitive, and success hinges on building the right relationships at the right time. By combining the power of Cordell’s rich construction data with HubSpot’s advanced CRM capabilities, Valmond & Gibson have set a new benchmark for how facades suppliers can use technology to drive growth.

Looking Ahead

Valmond & Gibson’s integration marks the first of many success stories as we continue to help businesses in the construction industry unlock the power of automation. Whether you’re a supplier, contractor, or builder, our solutions can help you stay ahead of the competition and focus on what matters most—building your business.

Ready to Transform Your Sales Process?

Contact us today to learn more about how we can integrate Cordell with your CRM and take your sales strategy to the next level.